
B2C
Consumer project title goes here




A collection of advertisements for Pebble Beach Company, print and digital invitations and freelance work.
Worked cross-channel to create emails and digital assets for web and print
Served as direct point of contact for local media ads and targeted social media promotion
Managed brand assets for all Pebble Beach Resorts collateral
Worked with managers across Pebble Beach Resorts to develop online marketing initiatives for respective brands (The Spa, Food & Beverage, Golf, Sales, Retail)
Oversaw the design of Pebble Beach Magazine and collaborated with publishing company on advertisements
Provided creative direction during print production
Conceptualized and executed redesign of 17-Mile Drive (brand identity, environmental signage, marketing materials, mobile app wireframe, off-set print production)